Monday, 30 June 2014

Technology Tuesday - L'Oreal Next Generation Awards & Joyus

ScreenShot from http://lorealwomenindigital.com/

Everyone knows about L'Oreal, but not many people know what L'Oreal does above cosmetics and skincare. L'Oreal women in digital launched 2012 to support women in beauty industry. Every year they have L'Oreal Next Generation Awards where women led company is nominated and gets support from L'Oreal.

L'Oreal Women In Digital website states:
 L’Oreal is seeking women-operated businesses that can help conceive, launch, and scale new technology that has the potential to revolutionize the digital space, drive brand innovation, and shape the next generation of the beauty industry.

Check Women in Digital website here > Click

ScreenShot from https://www.joyus.com/
JOYUS.COM - 2013 WINNER

Last years (2013) winner was Sukhinder Singh Cassidy - Founder & CEO  Joyus.com, which is the world's first premium video shopping experience for the modern woman online. Cassidy explains that winning Next Generation Awards she got beta -test video commerce with one of L’Oreal’s leading beauty brands and to test the power of video story-selling with engagement and ROI through video. I thought that the videos where very engaging and entertaining even if I wouldn't buy anything. Please check the website!

Check Joyus here > Click

Are you a business owner or do you dream of having your own beauty business?

Rimmel London Red Nail Polish Review

Rimmel London Red Nail Polish (C) Sophie Sandstorm - All Rights Reserved
Who wouldn't have bright red nail polish on their collection? I think every girl should have bright true red nail polish and lipstick! One of my favourite red nail polish colours is Rimmel's Double Decker Red shade. It's a perfect true red and goes so nicely with lipstick! 

Rimmel London Red Nail Polish (C) Sophie Sandstorm - All Rights Reserved
Rimmel London nail polishes stays on pretty well and they do not chip any more than any other nail polish. I like Rimmel as it has true British brand image and they show it in the products by using British icons such as red double decker in their nail polish names.

Rimmel London Red Nail Polish (C) Sophie Sandstorm - All Rights Reserved

What is you favourite true red nail polish?

Friday, 27 June 2014

Interesting make up brands you have never heard of & Products what I want to try!



ELLIS FAAS

I discovered Ellis Faas brand couple of days ago from Killer Colours - beauty blog, where the blog introduced this amazing lip colour called Milky Lips L203. The colour looked so nice and figuring out the brand I have fell in love with their brand image, artistic pictures and with attitude!


Charlotte Tilbury

This brand is one of my new findings. I would love to get those brushes as you can see the handle is carved more suitable for the hand and it doesn't roll off from your desk because the edges. Of course the colour and style of the brush is to die for too!


PIXI

When I first read that there is primer which reduces redness I knew I need to try this product. I have very thin skin and the blood veins can be seen through so if I do any kind of exercising or fast walk I'm red like a strawberry. This review (click) sold the product even more to me - I need to try it!



Even if this brand is famous in USA for its contour kit, which many beauty youtuber's are hyping about I think the brand is still pretty unknown in Europe. The contour kit has got so many great reviews that I would love to have this product, especially for its ashy brown shade for my cheekbones. Here one good review: (klick)













What do you think? Are any of these brands new to you?

* All pictures are screenshots from the brand's websites.

Tuesday, 24 June 2014

Technology Tuesday - Mink 3D Make Up Printer - Print your own make up at home!


Picture from http://gracechoi.co/
Are you ready for the new era of colour cosmetics? This technology allows you to print make up at home.

So little bit about the woman behind this all. Grace Choi is a serial entrepreneur Harvard Business School MBA graduate who has invented previously medical devices, created a jewellery line and now debuting her skincare line and 3D make up printer.




The 3D make up printer called Mink would allow you to take any colour in the world for example clicking the colour you found from online and making it to a eye shadow or a lipstick. The printer would cost 300 dollars and would be aimed for girls and young women from 13 to 21. 

What do you think? Would you invest money to print your own make up?

Monday, 23 June 2014

Makeup Monday Day & Night Eyeshadow palettes

Smoky eye makeup palette (C) Sophie Sandstorm - All Rights Reserved

I think nice smoky eye can be worn during the day and night. I got these two eyeshadow palettes couple weeks ago and had a lot of fun playing around with these colours.

First I will go thought the daytime eyeshadow palette. I fell in love with this palette's greyish blue shades and imagined how nicely I can make a day time smokey eye with this one. I have used the palette now for couple of occasions and I have to say I'm a little bit disappointed. The eye shadows have quite good pigmentation, but overall I would have needed one properly matte light shade to the palette in order to finish my look.

My favourite eye shadow shades are Midnight blue (5) and Shimmer Purple (8) as they were well pigmented and have this nice metallic shimmer in them. The most disappointed I was about the light blue colours which didn't have too much pigment and I hoped them to be more ashy greyish shades. Also I felt that I needed more matte colours as all of the eye shadows had some amount of shimmer or even a metallic finish on them.

Smoky eye makeup palette (C) Sophie Sandstorm - All Rights Reserved

I was more pleased with the night time eyeshadow palette as the overall palette had better combination of shades and the colours were very pigmented! The palette consisted of two greyish matte shades (1 & 7) and one black matte shade (5). Also it had great variety of shimmer and metallic shades! I loved that the palette had matte black and shimmer black as they are so versatile. I totally fell in love with dark metallic brown (8) and metallic cream (3) shades.

Smoky eye makeup palette (C) Sophie Sandstorm - All Rights Reserved

Overall I was pretty pleased with the palettes, they were pretty pigmented, the colours were nice and it was okay to apply. The texture wasn't the best as the colour was very powdery like.

Do you love smoky eyes or are you more of a 'clean' look girl?

Wednesday, 18 June 2014

Wellness Wednesday - Natural Mineral Makeup good or bad?

 Mineral Makeup facts & myths (C) Sophie Sandstorm - All Rights Reserved
Last couple of years there has been a trend; avoiding chemicals and changing to safer and more natural makeup. I think it is great that people start to think about what are they putting to their skin, but many don't do the needed research and believe everything what advertising says. When mineral makeup started to become popular I started to get interested about it as it was 'natural and better for the skin', but there was many facts what the companies did not tell to their customers and 'natural' - word means a lot different to the consumer than what it means for the people making the cosmetics. Here are the common myths and facts:

MYTHS
Mineral make up is 'pure', more safe and better than normal makeup -not true
Mineral make up is more ethical -not true

FACTS
Inhaled mineral makeup can be dangerous - right
Mineral makeup can be better for irritated skin - right
Mineral makeup has natural SPF - right

What is mineral makeup?

Mineral makeup is form of makeup that is composed of compressed minerals usually mica and titanium dioxide. These minerals are a naturally occurring substance in nature. Using minerals as a makeup is not new as in ancient Egypt the earliest eye paint was a thick, bright green paste made from the mineral malachite.


What NATURAL makeup actually means?

A product is considered "natural" when it contains ingredients that are sourced from nature rather than created synthetically. Synthetic chemicals are produced through laboratory manipulation and are not found in nature, though it is possible to create synthetic versions of natural ingredients (such as Vitamin E.) Natural products generally don't include ingredients like petrochemicals, parabens, sodium lauryl and laureth sulfates, phthalates, synthetic dyes and synthetic colors. It's good to remember that 'natural' doesn't always mean better, even if all minerals are natural they can be poisonous to the skin for example Elizabeth the First of England used Cerussite or white lead as a powder, which is poisonous and disfigures the skin. Nowadays mineral cosmetics are made from mica and titanium dioxide, they are generally thought to be safe, but there is ongoing debate about it.

What is mica?
Mica is a colourant commonly used in cosmetic industry.

Mica is a silicate mineral which occurs in nature and goes through cutting, sorting and processing before being used in cosmetics. Mica mineral is used in many industries such as electrical industry, automobile industry and cosmetics. Mica can be natural and synthetic and it can be found almost all colour cosmetics. Lately there has been discussion about if natural mica is ethical as many countries where mica is mined use child labour example Lush changed to use synthetic mica as they couldn't guarantee that they don't use child labour. (click)

What is Titanium Dioxide?
Titanium Dioxide is white pigment commonly used in cosmetic industry.

Titanium Dioxide is silicate minerals and when used as a pigment, it is called titanium white, Pigment White 6 (PW6), or CI 77891. It is widely used to provide whiteness and opacity to products such as paints, plastics, papers, inks, foods, and cosmetics.

 Mineral Makeup facts & myths (C) Sophie Sandstorm - All Rights Reserved

Is Titanium Dioxide & mica safe?

Titanium dioxide and mica are generally thought to be safe, but some health concerns such as heavy metals, nanotechnology and overall safety has been questioned. Mica and Titanium Dioxide comes from the earth and it may contain trace amounts of heavy metals (click) but the levels are regulated by the FDA, and the small amounts that may eventually be in cosmetic or personal care products do not pose a risk to human health.

European union states that nanomaterial that gives a cosmetic product useful properties, can also pose a risk to the consumer (click). This is why from 2013 in European union companies need to specify if they use nanotehcnology by adding (nano) on the ingredients list. It's good to remember that the field of nanomaterial risk assessment is still evolving.

Titanium dioxide dust, when inhaled, has been classified by the International Agency for Research on Cancer (IARC) as an IARC Group 2B carcinogen, meaning it is possibly carcinogenic to humans. (click) But used on the skin Titanium Dioxide should be safe as it has been extensively evaluated and the scientific data shows that they do not penetrate the skin. (click)

The positive stuff?

For some people mineral makeup is great as it usually doesn't have classic irritants like fragrances, binders, synthetic dyes, and preservatives. Some people who suffer from eczema or skin irritation says that mineral makeups are so much better for their skin. It should always be remembered that not all products suit everybody and only trying different product you can find what actually suits your skin.

Should we buy them?

So should you buy mineral cosmetics? In my opinion I would buy mineral makeup as I would buy drugstore makeup - I don't see too much difference. I think that the risk around using mineral makeup are not so much different from using drugstore makeup as most of the mineral makeup brands do not use nanoparticles and if you don't generally inhale the powder in my opinion everything should be fine. Only thing what I don't like is how mineral makeup brands advertise their products safer and better than normal makeup.

What is your opinion? Have you used mineral makeup?

Disclaimer - I'm not scientist or expert in this area, this post is my own opinion and information I found from many online resources and put together. Also cosmetic industry is evolving all the time the facts stated today might be proven wrong in the future. If you know more about the subject or if some of my facts are wrong please email me or  leave a comment below.

Monday, 16 June 2014

Technology Tuesday - Ioma Youth Booster - Nasa meets Cosmetics

Screenshot from http://www.ioma-paris.com/en/ website
I decided to start new column for the blog called Technology Tuesday where I will be talking about new break throughs in cosmetic industry and how technology has come into the cosmetic markets for sure.

Today I will be introducing IOMA Youth Booster, which uses the same technology as NASA used when it explored Mars; MEMS micro-sensors. In the Ioma Youth Booster the micro-sensors evaluates the hydration levels in your skin while NASA used it as measuring the gases in the atmosphere in Mars. 




So what the product actually does? It tells you how dehydrated your skin is and how often you should use the skin hydrating miracle. Even if the technology is pretty high-tech I'm not too excited about the product - it just seem to be expensive face cream with technology.

What do you think about the product? Cosmetic industry break through or a flop?